We've all been there – you're excited to craft the perfect alcohol-free cocktail, you follow a recipe to the letter, but somehow it just doesn't taste quite right. After 18 months of perfecting our Swiss-crafted non-alcoholic spirits and countless tastings, we've spotted the same mistakes popping up again and again.
Originating in the Veneto region of Italy, the spritz was born from a simple concept: diluting wine with sparkling water to create a lighter, more refreshing drink.
Why Swiss Millennials and Gen Z Are Choosing Mindful Drinking Over Traditional Alcohol Published: May 23, 2025 Switzerland is witnessing a quiet revolution in drinking culture. Across Zurich's trendy bars, Geneva's social scenes, and Basel's young professional circles, a new trend is emerging: the younger generation is drinking significantly less alcohol than their parents ever did. The Numbers Don't Lie Recent studies show that Swiss adults under 35 are consuming 40% less alcohol than the same age group did just a decade ago. This isn't just a temporary shift—it's a fundamental change in how young Swiss people approach socializing, wellness,...